How Cell Gen Mineral Water Positioned Itself in the Market
Cell Gen Mineral Water did not need to invent the bottled water category to find a place in it. That was never the challenge. The challenge was to stand out in a segment where the product itself looks deceptively simple, the competitive set is crowded, and consumer loyalty can be fragile. Water is water until branding, packaging, source credibility, availability, and price begin to separate one bottle from the next. That is the real story of how Cell Gen Mineral Water po